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Master of Business Administration Marketing MBA

Master of Business Administration Marketing MBA Baker College

The Marketing MBA at Baker College is designed for students who work within the marketing, advertising, or public relations sectors of a company. In addition to the core MBA courses of the program, students are exposed to very specific issues that confront marketing managers every day. Students enrolling in this concentration can expect to be exposed to the constantly changing roles of various marketing functions within the company, and to a variety of topics and issues highly relevant to the changing workplace.

Specialized Courses for Marketing MBA

International Marketing
Addresses the generation of methodical strategic marketing applications designed for the global environment with a focus on product distribution, production, pricing, and promotions necessary for success in the global environment. Problems in global market integration, global trade, and global investments are also examined.

Marketing Strategy
Evaluates standards, concepts, and strategies relative to managing marketing functions and analyzes the formulation and implementation of decisions concerning market functions, primarily using the case method.

Marketing Research
Provides an acute analysis of the goals and techniques of research for marketing decisions. This course concentrates on the generation of research information necessary for decision making in all aspects of marketing functions.Topics include: sampling, reliability and validity, primary and secondary data sources, applied statistics, and the scientific method.

Promotional Management
Studies conceiving, executing, and administering advertising and sales promotions. Topics include: determining an advertising budget, selecting media sources, determining promotional objectives, and evaluating effectiveness of promotions.

Distribution Management
Provides an in-depth study of the variables that influence marketing decisions. Topics include: competition, buyer behavior, pricing, distribution, government regulations, organizational structure, and selling methods.

Free Info Kit: Baker College Marketing MBA


 

 

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