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Master of Business Administration
Marketing MBA Baker College
The Marketing MBA at Baker College is designed
for students who work within the marketing, advertising,
or public relations sectors of a company. In
addition to the core MBA courses of the program,
students are exposed to very specific issues
that confront marketing managers every day. Students
enrolling in this concentration can expect to
be exposed to the constantly changing roles of
various marketing functions within the company,
and to a variety of topics and issues highly
relevant to the changing workplace.
Specialized Courses for Marketing
MBA
International Marketing
Addresses the generation of methodical strategic marketing
applications designed for the global environment with
a focus on product distribution, production, pricing,
and promotions necessary for success in the global
environment. Problems in global market integration,
global trade, and global investments are also examined.
Marketing Strategy
Evaluates standards, concepts, and strategies relative
to managing marketing functions and analyzes the formulation
and implementation of decisions concerning market functions,
primarily using the case method.
Marketing Research
Provides an acute analysis of the goals and techniques
of research for marketing decisions. This course concentrates
on the generation of research information necessary
for decision making in all aspects of marketing functions.Topics
include: sampling, reliability and validity, primary
and secondary data sources, applied statistics, and
the scientific method.
Promotional Management
Studies conceiving, executing, and administering advertising
and sales promotions. Topics include: determining an
advertising budget, selecting media sources, determining
promotional objectives, and evaluating effectiveness
of promotions.
Distribution Management
Provides an in-depth study of the variables that influence
marketing decisions. Topics include: competition, buyer
behavior, pricing, distribution, government regulations,
organizational structure, and selling methods.
Free Info Kit: Baker College Marketing MBA
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