Master of Business Administration - Marketing

The MBA in marketing from Capella University is designed to expand your knowledge in areas such as consumer behavior, international marketing, and market research. Our marketing MBA specialization will build the strategic perspective you need to effectively interact with executive management and strengthen your ability to succeed in middle and senior management positions. This program can be completed in two years.

Core Courses:
First two courses taken first and in sequence.
MBA9010 - Professional Effectiveness: Stretch, Impact, Reposition - 3 credits
MBA9020 - Leading for Results - 3 credits
MBA9110 - Marketing and Brand Management - 3 credits
MBA9130 - Operations and Process Management - 3 credits
MBA9140 - Financial Management - 3 credits
MBA9150 - Strategy - 3 credits
MBA9160 - Managing Information Assets and Technology - 3 credits
MBA9210 - Building Relationships - 3 credits
MBA9230 - Leading Teams - 3 credits
MBA9240 - Facilitating Change - 3 credits
MBA9260 - Negotiating for Results - 3 credits
Choose Four Specialization Courses:
MBA9112 - Market Research - 3 credits
MBA9114 - Consumer Behavior - 3 credits
MBA9116 - New Product Design and Development - 3 credits
MBA9118 - International Marketing - 3 credits
MBA9120 - Sales and Customer Relationship Management - 3 credits
Capstone course (taken during learner's final quarter):
MBA9310 - Marketing Capstone: Judgment, Planning and Action - 3 credits

Click here to request free course information from Capella University