E-Commerce MBA Degrees

Request Free Information From Ellis College MBA

The E-commerce specialization applies economic principles to teach you how the Internet can be used to create exciting new business opportunities. This specialization is designed to teach you how to integrate the Internet into broader company marketing and strategy efforts.

Computer and information systems managers direct the work of systems analysts, computer programmers, support specialists, and other computer-related workers. These managers plan and coordinate activities such as installation and upgrading of hardware and software, programming and systems design, development of computer networks, and implementation of Internet and intranet sites. They are increasingly involved with the upkeep and maintenance and security of networks. They analyze the computer and information needs of their organization, from an operational and strategic perspective, and determine immediate and long-range personnel and equipment requirements. They assign and review the work of their subordinates, and stay abreast of the latest technology in order to assure the organization does not lag behind competitors.

In addition to the core courses listed under the General Business MBA , you are required to take the following three electives.

Principles of Internet Marketing
Major topics include the collection and use of online customer data, attracting customers to a web site, using a web site to create customer value, transitioning customers to online purchasing, and competition strategies in industries with both online and traditional channels.

Introduction to E-commerce
Electronic Commerce (EC) examines transactions that take place over networks, primarily the Internet. EC is the gateway for international business that transcends the barriers of time and distance. It is the process of electronically buying and selling goods, services, and information. This course will study what EC is, how it is being conducted and managed, its major opportunities, limitations, issues and risks and how businesses can leverage Internet technologies to gain a competitive advantage.

Game Theory and Information Economics
Major topics include analyzing simultaneous and sequential games (Nash equilibrium, backwards induction, sensitivity analysis), valuing information, information as a commodity and information markets, problems of information asymmetry (including moral hazard and adverse selection), and auctions.

Free Info Kit: Ellis College E-commerce MBA