E-Commerce MBA Degrees
The E-commerce specialization applies economic principles to teach you how
the Internet can be used to create exciting new business opportunities. This
specialization is designed to teach you how to integrate the Internet into
broader company marketing and strategy efforts.
Computer and information systems managers direct the work of systems analysts,
computer programmers, support specialists, and other computer-related workers.
These managers plan and coordinate activities such as installation and upgrading
of hardware and software, programming and systems design, development of computer
networks, and implementation of Internet and intranet sites. They are increasingly
involved with the upkeep and maintenance and security of networks. They analyze
the computer and information needs of their organization, from an operational
and strategic perspective, and determine immediate and long-range personnel
and equipment requirements. They assign and review the work of their subordinates,
and stay abreast of the latest technology in order to assure the organization
does not lag behind competitors.
In addition to the core courses listed under the General Business MBA
, you are required to take the following three electives.
Principles of Internet Marketing
Major topics include the collection and use of online customer data, attracting
customers to a web site, using a web site to create customer value, transitioning
customers to online purchasing, and competition strategies in industries
with both online and traditional channels.
Introduction to E-commerce
Electronic Commerce (EC) examines transactions that take place over networks,
primarily the Internet. EC is the gateway for international business that
transcends the barriers of time and distance. It is the process of electronically
buying and selling goods, services, and information. This course will study
what EC is, how it is being conducted and managed, its major opportunities,
limitations, issues and risks and how businesses can leverage Internet technologies
to gain a competitive advantage.
Game Theory and Information Economics
Major topics include analyzing simultaneous and sequential games (Nash equilibrium,
backwards induction, sensitivity analysis), valuing information, information
as a commodity and information markets, problems of information asymmetry
(including moral hazard and adverse selection), and auctions.
Free Info Kit: Ellis College E-commerce MBA
