Business Administration Marketing MBA Ellis College
this specialization of the online MBA in Marketing from Ellis College, you'll
uncover the essentials of developing marketing plans, managing product
development and marketing communications, and identifying new marketing opportunities
provided by the Internet.
Advertising, marketing, promotions, public relations, and sales managers coordinate
the market research, marketing strategy, sales, advertising, promotion, pricing,
product development, and public relations activities.
In addition to the core courses listed under the General Business MBA
, you are required to take three electives from the following:
Principles of Internet Marketing
Major topics include the collection and use of online customer data, attracting
customers to a web site, using a web site to create customer value, transitioning
customers to online purchasing, and competition strategies in industries
with both online and traditional channels
This course teaches the organizational and marketing skills to develop new
products. Specific approaches to organizing product development processes
and teams, choosing markets, generating and evaluating product ideas, choosing
product attributes, predicting the success of new products and launching
products are covered.
Implementing Marketing Strategy
In this course, students will engage in some of the activities required when
developing a marketing plan for a new product, including marketing research
and post research to measure the success of the product's introduction. Students
will develop a branding strategy for a new product and the marketing communication
strategies to communicate the benefits of the new product to the marketplace.
Problems of cross-national marketing; identification of market potential; development
of strategies to suit cultural differences; management of multinational marketing
efforts. The development of product promotion policies, pricing strategies
and distribution methods. Legal aspects of international marketing. Government
trade regulations and impediments to technological innovation in developing
countries. The political dimensions of multinational marketing.
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