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Master of Business Administration
Marketing MBA Regis University
The Master of Business Administration with an
emphasis in Marketing explores the art and science
of marketing and instills in-depth knowledge
and specific tools derived from the modern marketing
word. The curriculum, taken in the track progression
listed below, is comprised of 11 8-week courses
that are structured so that one course builds
upon the mastery of other courses and emphasizes
the integration of course materials to insure
a cohesive, coordinated learning experience.
Courses for Marketing MBA
The Ethical & Legal Environment of Business
Examines the social and governmental structure within
which business operates. Focuses on effective and ethical
strategies for addressing issues of public concern,
including labor and employment law, administrative
agency procedures, public issues management, product
liability, and social contract, agency, stakeholder
models of corporate responsibility.
The Economics of Management
Examines the range of economic assumptions in an environment
of rapid change from the perspective of the manager.
Utilizes methods, concepts and models deriving from
microeconomics, macroeconomics and international economics
in quantitative and qualitative aspects. Stresses the
convergence of economic systems, the increasing importance
of regionalism and the emergence of a truly global
economy. Emphasizes national income determination,
economic growth, the theory of the firm, a changing
production process and global economics.
The Ethical & Legal Environment of Business
Examines the social and governmental structure within
which business operates. Focuses on effective and ethical
strategies for addressing issues of public concern,
including labor and employment law, administrative
agency procedures, public issues management, product
liability, and social contract, agency, stakeholder
models of corporate responsibility.
Issues in International Business
Examines issues essential to an understanding of international
business activity. Includes the nature of international
business, international economic institutions and issues,
international monetary issues, government activity
affecting international trade, social and cultural
effects on international business, human resource management
and other related issues.
MBAF 602 - Financial Decision Making
Examines the use of financial theories and techniques
in making financial decisions under conditions of uncertainty.
Emphasizes the critical evaluation of concepts to assess
their usefulness in practical business situations.
Uses computer applications to solve practical problems.
Marketing Management
Uses case analysis to explore the application
of marketing principles to the basic product
and service decisions of the firm. Includes
product development; pricing and distribution;
changing attitudes and habits of buyers;
market definition and forecasting and the
impact of such forces as product technology,
advertising and computer behavior on the
product life cycle.
Marketing Strategy
Examines the relationship of marketing to corporate
strategy and the strategic positioning of
individual product or service lines. Emphasizes
an understanding of current tools in strategic
market planning and the planning and decision-making
process itself.
Essentials of Business Development I & II
Using a comprehensive case analysis studying a startup
medical supply company as a framework, this course
introduces students to basic concepts and principles
of macro and micro economics, business uses of accounting
principles for financial statement preparation and
management information, key components of business
finance, financial statement analysis, capital budgeting
fundamentals, asset management techniques, the basics
of cash management, statistical modeling, probability
theory, estimation and regression, principles of marketing,
analysis of markets and pricing and distribution decisions.
The Economics of Management
Examines the range of economic assumptions in an environment
of rapid change from the perspective of the manager.
Utilizes methods, concepts and models deriving from
microeconomics, macroeconomics and international
economics in quantitative and qualitative aspects.
Stresses the convergence of economic systems, the
increasing importance of regionalism and the emergence
of a truly global economy. Emphasizes national income
determination, economic growth, the theory of the
firm, a changing production process and global economics.
The Ethical & Legal Environment of Business
Examines the social and governmental structure within
which business operates. Focuses on effective and ethical
strategies for addressing issues of public concern,
including labor and employment law, administrative
agency procedures, public issues management, product
liability, and social contract, agency, stakeholder
models of corporate responsibility.
Issues in International Business
Examines issues essential to an understanding of international
business activity. Includes the nature of international
business, international economic institutions and
issues, international monetary issues, government
activity affecting international trade, social and
cultural effects on international business, human
resource management and other related issues.
Financial Decision Making
Examines the use of financial theories and techniques
in making financial decisions under conditions of
uncertainty. Emphasizes the critical evaluation of
concepts to assess their usefulness in practical
business situations. Uses computer applications to
solve practical problems.
Marketing Management
Uses case analysis to explore the application
of marketing principles to the basic product
and service decisions of the firm. Includes
product development; pricing and distribution;
changing attitudes and habits of buyers;
market definition and forecasting and the
impact of such forces as product technology,
advertising and computer behavior on the
product life cycle.
Marketing Strategy
Examines the relationship of marketing to corporate
strategy and the strategic positioning of
individual product or service lines. Emphasizes
an understanding of current tools in strategic
market planning and the planning and decision-making
process itself.
Consumer Behavior
Examines tools and models for developing and
understanding consumer behavior, including
processes by which individuals, groups and
organizations evaluate and select various
products and services.
Market Research
Provides a foundation in market research techniques
for students interested in a marketing concentration
in the MBA. Covers a repertoire of sampling
and survey techniques, use of available data
relevant to marketing concerns and other
fundamentals of this discipline. Focuses
on how to design a valid research project
in the marketing area including applied exercises
and projects in students' present career
fields.
Product Management
Focuses on management of new and existing products
from a multifunctional point of view, i.e.
marketing, operations and finance. Utilizes
a large-scale, computer-based simulation
package to underscore the importance of multifunctional
teams in product management, as well as to
provide a hands-on learning format
Strategies in a Global Environment
Examines the influence of international economic, political,
business and financial factors on the long range planning
of the firm. Includes the impact on business of global
competition, multicultural human resource management,
domestic and foreign government policy, global marketing
and product development, international capital markets
and regional trading blocs such as the EC or NAFTA.
Free Info Kit: Regis University Marketing MBA
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