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Master of Business Administration
in General Management at Walden University
The M.B.A. General Management specialization at Walden
University offers the broad perspective that is critical
to leading an entire organization. Rather than focusing
in-depth on a particular specialization, you will gain
insights into organizational behavior and such key areas
as marketing and human resource management.
Specialized Courses for General Management
MBA
Organizational Behavior
In organizational behavior, the three levels of analysis
are individual, group, and organization system. This
course investigates the individual and the foundations
of individual behavior, including personality and emotions,
motivation, and decision-making. The course examines
the foundations of group behavior, work teams, communication,
leadership and creating trust, power and politics,
and conflict and negotiation. Finally, the course examines
the foundations of organization structure, technology
and work design, performance appraisal and reward systems,
organizational culture, and organizational change and
development. Three contemporary topics are also studied:
diversity, globalization, and ethics.
Advanced Marketing Management
The course investigates advanced management concepts
in the areas of market segmentation, multiple market
channels, competitive intelligence, integrated marketing,
and e-business. Students work in teams to develop a
comprehensive management-marketing plan for one new
product or service chosen by the team at the beginning
of the course.
Strategic Human Resource Management
Students adopt a strategic view of human resource management
policies and programs in evaluating their alignment
with organizational strategic goals. From the view
that employees are assets, strategic HR formulates
policies and programs that support high-performance
and innovation through balancing rewards, training,
empowerment, and job design to achieve a competitive
advantage.
Free Info Kit: Walden University General Management MBA
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