|
Master of Business Administration
MBA in Marketing at Walden University
Advance in your organization’s marketing division
or transition into a new career through an MBA
in Marketing at Walden University. Within this
program, you will learn how to effectively connect
the right product or service with the right customers
through a comprehensive range of proven skills,
including market research, branding, and relationship
marketing. Expand your global perspective through
coursework on assessing and developing international
marketplaces.
Specialized Courses for Marketing
MBA
Advanced Marketing Management
The course investigates advanced management
concepts in the areas of market segmentation,
multiple market channels, competitive intelligence,
integrated marketing, and e-business. Students
work in teams to develop a comprehensive
management-marketing plan for one new product
or service chosen by the team at the beginning
of the course.
International Marketing
This course covers global visions, global marketing
management, international pricing, political
environment, legal aspects, and business
ethics. Students work in teams to develop
a comprehensive international marketing plan.
Case Study: Services Marketing
This course evaluates the differences between product
and services marketing. It examines the service marketing
mix, total quality management, customer perceptions
of services, pricing of services, and relationship
marketing. Students apply critical service marketing
concepts to real-world situations using team case
studies.
Free Info Kit: Walden University Marketing MBA Degree
|
