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MBA Master of Business Administration E-Business
A focus on E-Business will help you develop the expertise
to effectively interact with e-solutions, including business-to-business,
supply chain management, and customer relationship management.
Specialized Courses For MBA E-Business
MMBA 6441 E-Business Technology
This course provides an in-depth understanding of how
to integrate an end-to-end e-business technology plan
into an enterprise infrastructure and how to determine
its business value. It focuses on supply chain management
(SCM) and the necessary concepts associated with the
infrastructure, including networks, security, back-end
processes, EDI, VANs, ISPs, and portals. The course covers
the issues of system planning, performance, capacity
planning, testing, and system management.
MMBA 6442 E-Business Marketing
This course focuses on customer relationship
management (CRM) for both traditional firms
and digital startups. Traditional and e-marketing
practices are compared and contrasted with
a focus on the important elements of the
user interface.
MMBA 6443 Case Study: E-Business Strategy
This course addresses business-to-business (B2B) issues
with an overview of business strategies. It examines
case studies of business process fundamentals and process
improvements. It includes a business plan outline,
a strategy handbook for the Internet, and insights
into the criteria used by investors to make funding
decisions for new companies. Students develop a comprehensive
strategic plan for an e-business.
Free Info Kit: Walden University E-Business MBA
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